WORK / COLLECTIONS
GOLDEN NUGGET
"Golden Nugget" is a collection inspired by the desert metropolis, Las Vegas, and the Old Wild West. The collection aims to mix old and new by integrating an array of colors, patterns, and fabrics. Golden Nugget portrays a certain cheekiness that is unique to my brand's aesthetic and the Desert Strip.
Illustrated on Photoshop and Illustrator.
RUN YOUR AX OFF
"Run Your Ax Off" is an athletic footwear collection sold in Lululemon Athletica stores, in partnership with Saucony, that brings a marketable concept and strong customer loyalty to a reliable running sneaker.
"Though not at first, runners and lumberjacks are quite similar. Both know their passion is not just a hobby, it's a way of life. Runners and lumberjacks are both wild and free, full of mighty strength and stamina, and know how to chop down the haters. Who knew cutting timber and running a marathon were so similar after all? So, go ahead, be your inner lumberjack, and stride that extra mile. And don't forget to Run Your Ax Off."
Submitted into the 2017 YMA Fashion Scholarship Fund Competition. // Illustrated in Adobe Photoshop and Illustrator